Performance of Top 5 Hasbro Games on Android in Ukraine, Q2 2023

In Q2 2023, Hasbro games on the Android platform in Ukraine exhibited diverse trends in weekly downloads, revenue, and active users, as reported by Sensor Tower. Here, we delve into the performance of the top 5 games: MONOPOLY GO!, Magic: The Gathering Arena, TRANSFORMERS: Earth Wars, My Little Pony: Magic Princess, and Scrabble® GO-Classic Word Game.

MONOPOLY GO! experienced a fluctuating trend in weekly downloads, starting at approximately 20.9K in early April and gradually declining to around 3.4K by the end of June. The weekly revenue for the game saw a steady increase, peaking at $582 in late April and maintaining a range between $429 and $563 throughout May and June. Active users showed a slight decline from 15.1K in mid-April to around 7.5K by the end of June.

For Magic: The Gathering Arena, the weekly downloads remained relatively stable, hovering around 60 downloads per week. The weekly revenue exhibited some volatility, with a notable peak of approximately $869 in mid-April, followed by a decline and fluctuations between $83 and $460 for the rest of the quarter. Active users remained consistently around the mid-200s throughout the quarter.

TRANSFORMERS: Earth Wars showed a steady increase in weekly downloads, culminating in a peak of 500 downloads in the last week of June. The weekly revenue also saw fluctuations, with a significant peak of $407 in early April and another high point of $358 in late June. Active users demonstrated a gradual increase from 1.3K in early April to approximately 1.5K by the end of June.

My Little Pony: Magic Princess had a varied trend in weekly downloads, peaking at around 3K in late May and ending the quarter with approximately 2.3K downloads. The weekly revenue showed a substantial increase in early June, reaching up to $451, before stabilizing around $180 by the end of the month. Active users remained robust, averaging around 26K throughout the quarter.

Lastly, Scrabble® GO-Classic Word Game maintained a steady download rate, with weekly downloads fluctuating around 30 to 44. The weekly revenue was modest, peaking at $34 in early May and maintaining a range between $23 and $29 towards the end of the quarter. Active users remained relatively stable, averaging around 200 throughout the period.

These diverse trends highlight the dynamic nature of the mobile gaming market in Ukraine. For more detailed insights and data, visit Sensor Tower.